Wednesday, November 4, 2009

Beer News: Kid Rock's American Badass Beer

This news is a little old, but worth putting out there for those who don't follow the new in the beer world as closely!

The wait is finally over. Badass Beer, Kid Rock’s signature beer, was rolled out in grand fashion July 17th and 18th with his back to back concerts held at Comerica Park. Brewed by Michigan Brewing Company out of Webberville, MI, Badass hit restaurants around the park at noon on Friday and then inside of Comerica Park at select beer kiosks.

Long awaited since the original announcement that a deal was struck between Kid Rock, Drinks Americas and Michigan Brewing Company back in February of this year, much anticipation and high expectations were finally realized when Kid Rock fans tasted their first sip of Badass Beer. A lager beer, Badass was brewed to appeal to Kid Rock’s fan base was a priority. Kid Rock is one of only a handful of performers who has successfully appealed to the Rock, Rap and Country audience and his beer was no exception.

“We shipped over 140 barrels of beer to cover us for both shows and before his first concert was over, all of our beer was sold out.” exclaimed a proud and very tired Bobby Mason, owner of Michigan Brewing Company. “We scrambled on Saturday morning, when our distributor drove empty barrels back to Webberville to get them filled and then back to Comerica Park before the gates opened for Kid Rock’s second concert!”

Demand will now be high for Badass Beer as thousands of fans who tasted the bubbly brew, stream into their local stores. “It will take our brewery a few months to get ramped up and have the beer out on the shelves.” said Bobby. “Michigan Brewing Company has the capacity; it’s getting the beer to our distributors and then on to the shelves that will take some time. We are asking that fans of Badass Beer be patient.”

The Badass Beer roll out would make any Michigander proud. Kid Rock, born and raised in Michigan has almost single handedly raised public consciousness on a national level that he’s supporting and 100% behind Michigan and its businesses. Hiring Michigan Brewing Company, utilizing fresh water from a Saginaw aquifer, with support from the State Government, tax incentives and a hard working Michigan workforce, completed the Michigan connection.

Look for Badass Beer in stores in the upcoming months. In the meantime, stop out at the Brewery where the beer is on tap!

(Written by Mike Mnich, CVMedia - Northville, MI)

Sunday, November 1, 2009

Beer Event: Crunchy's of East Lansing "The Hoppening"

Crunchy's of East Lansing is hosting a hops festival all month long. They will have a wide selection of hop-full beers through the month of November!

Here is a peek at their first Draft Beer List:
What is IBU? This is a measure of the actual bitterness of a beer as contributed by the alpha acid from hops.

IBU:48 Darkhorse Crooked Tree IPA
IBU:45 Great Lakes Burning River Pale Ale
IBU:100 Southern Tier Unearthy IPA*
IBU:120 Dogfish Head 120min IPA*
IBU:45 Great Lakes Independence Amber
IBU:60 Left Hand Warrior IPA
IBU:75 Short’s Huma Lupa Licious IPA
IBU:60 Dogfish Head 60Minute IPA
IBU:44 Rogue St. Rogue Dry Hop
IBU:60 MBC High Seas IPA
IBU:85 Kuhnhenn DRIPA
IBU:102 Lagunitas Hop Stoopid
IBU:67 Bell’s Hopslam Double IPA*
IBU:55 Bell’s Two Hearted IPA

IBU:10 Miller Lite Pilsner
IBU:70 Founder’s Red’s Rye IPA
IBU:85 Founder’s Hand of Doom Double IPA*
IBU:85 Arcadia Cannonball Gold*
IBU:65 Sierra Nevada Harvest Ale
IBU:60New Holland Imperial Hatter IPA*
IBU:48 New Holland Oak Aged Hatter IPA*
IBU:100 Livery Double Paw Double IPA*
IBU:70 Firkin Dry Hopped Two Hearted IPA
Labatt’s Blue Light Pilsner
Labatt’s Blue Pilsner
Guinness Stout

*2 Mug Limit due to abv%

Sizes: 16oz Pint or 25oz Mug

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