This news is a little old, but worth putting out there for those who don't follow the new in the beer world as closely!
The wait is finally over. Badass Beer, Kid Rock’s signature beer, was rolled out in grand fashion July 17th and 18th with his back to back concerts held at Comerica Park. Brewed by Michigan Brewing Company out of Webberville, MI, Badass hit restaurants around the park at noon on Friday and then inside of Comerica Park at select beer kiosks.
Long awaited since the original announcement that a deal was struck between Kid Rock, Drinks Americas and Michigan Brewing Company back in February of this year, much anticipation and high expectations were finally realized when Kid Rock fans tasted their first sip of Badass Beer. A lager beer, Badass was brewed to appeal to Kid Rock’s fan base was a priority. Kid Rock is one of only a handful of performers who has successfully appealed to the Rock, Rap and Country audience and his beer was no exception.
“We shipped over 140 barrels of beer to cover us for both shows and before his first concert was over, all of our beer was sold out.” exclaimed a proud and very tired Bobby Mason, owner of Michigan Brewing Company. “We scrambled on Saturday morning, when our distributor drove empty barrels back to Webberville to get them filled and then back to Comerica Park before the gates opened for Kid Rock’s second concert!”
Demand will now be high for Badass Beer as thousands of fans who tasted the bubbly brew, stream into their local stores. “It will take our brewery a few months to get ramped up and have the beer out on the shelves.” said Bobby. “Michigan Brewing Company has the capacity; it’s getting the beer to our distributors and then on to the shelves that will take some time. We are asking that fans of Badass Beer be patient.”
The Badass Beer roll out would make any Michigander proud. Kid Rock, born and raised in Michigan has almost single handedly raised public consciousness on a national level that he’s supporting and 100% behind Michigan and its businesses. Hiring Michigan Brewing Company, utilizing fresh water from a Saginaw aquifer, with support from the State Government, tax incentives and a hard working Michigan workforce, completed the Michigan connection.
Look for Badass Beer in stores in the upcoming months. In the meantime, stop out at the Brewery where the beer is on tap!
(Written by Mike Mnich, CVMedia - Northville, MI)