Friday, October 8, 2010

Beer News: Women in the Craft Beer Business

Head on over and check out one of the Craft Beer Muses from .

Here are a few of the highlights from the post:

Women in Brewing

Sebbie Buhler - Rogue Ales
Deb Carey - New Glarus Brewing Company
Meghan O'Leary Parisi - Cambridge Brewing Co.
Gwen Conley
- Flying Dog Brewery
Tonya Cornett - Bend Brewing Company
Teri Fahrendorf - Pink Boots Society
Kim Jordan - New Belgium Brewing Company
Jamie Martin
- Moosejaw
Penny Pink
- Portneuf Valley Brewing
Lauren Salazar - New Belgium Brewing Company
Carol Stoudt -Stoudt’s Brewing Company
Jen Tally - Squatters Pub Brewery
Leslie Henderson - Lazy Magnolia
and SO many more!

Women and Beer Statistics

  • In July 2010, Gallup poll stated the percentage of women who said they prefer beer over wine or liquor is 27%. That's up 6% from their 2009 poll.
  • In April 2010, Nielsen Beverage Company said growth drivers for craft beer include 25-34 year olds, females, household income under $45,000 and above $100,000.
  • Nielson also reminds us that the majority of purchases in supermarkets are made by, guess who... women. Huge opportunity for the small breweries to get that we are the ones often purchasing the beer!
  • An interesting statistic from 2006: A Morgan Stanley report stated 37% of weekly ‘craft beer’ drinkers are women whereas only 31% of weekly ‘beer’ drinkers are women.

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